I’m a mom, and moms talk. The very best marketing you could ever hope to have is word of mouth. So I want to share with you a dental visit I had and two reasons that I did not give the practice a good word-of-mouth referral. My review, when asked (and I was asked), was that it wasn’t the right place for my family.

A few years ago, I made an appointment at a very well publicized dental center that had opened a new location in my neighborhood. When the assistant was taking me back for X-rays, I asked if the center used digital X-rays. She asked me what that meant. Hmmmm. All that fancy decor in the lobby, and the assistant doesn’t know what a digital X-ray is. As I explained it to her, she seemed completely disinterested. It really made me see where the priority was in that office. All appearances pointed to just that — appearances.

Please do not let your team wander around your beautiful office with no idea what a digital X-ray is.

Another instance that was quite a put off happened during the same visit. I was told that I needed my wisdom teeth removed. Now I don’t mind getting a filling, but oral surgery is another story. I asked the associate doctor if he did extractions in the office. He said maybe… Read More