Social media present invaluable tools for businesses of any size. They are, essentially, platforms and marketplaces where your brand can freely associate with individuals. Depending on the nature of your business, you will have different goals for social media. While a social media influencer may wish to amass a large following, your social brand might focus on targeting a smaller collection of the right people. If you manage your social media channels well, you can build a consumer community that wants you to sell to them! Read More