Well, we now have Timeline for individuals and businesses. If your dental practice has a business page, you may have noticed a pop-up that asked you to create a special offer this week — that’s new. But everyone has been talking about Facebook for a few years now. If you’re asking yourself how a dentist can use Facebook in marketing, join the club. I ask myself that question every day. Yes, I’ve seen, read, and heard other marketing experts share their advice. To date, though, I’ve not had a dentist tell me that Facebook brings in new patents and has a great return on investment (ROI). Websites do, blogs do, microsites do, but Facebook? Not so much.

Should we continue to do what’s not working? Absolutely not. That’s the definition of insanity, according to Einstein. We have to find an application that will make Facebook that serves us well.

I’m a problem solver by nature, so I’ve dived into the challenge of trying to determine how to leverage Facebook for dentists — without purchasing Facebook ads. Can it be done? I’m not sure, but here are some things I want to share based on the new boot camp video series that Facebook created and the feedback I’ve received from dentists over the years. Read More