We’re fast approaching the holiday season. This time of the year is beloved because it means more occasions spent with friends and family. However, for your dental office and your patients, the end of the year carries big implications. You want to remind your patients to use their dental insurance benefits before the end of the year. There’s nothing worse than having an overflowing appointment book at the end of the year and being unable to squeeze in a patient who needs care before the new calendar year. When you remind your patients to use their insurance benefits before the end of the year now, they’ll be happy that you did!
Develop a Marketing Plan to Contact Your Patients Before the End of the Year
Any marketing effort starts with a plan. You should decide on a cohesive strategy for contacting your existing patients to remind them about end-of-the-year appointments. You can use an email campaign to reach out to your clients, or you could send out mailers. We always recommend that you choose something personal and thoughtful if you’re going to send out a physical reminder. After all, you want the recipient to actually keep the marketing material. After choosing the method, it’s all about the messaging.
Choose Messaging that Is Friendly and Helpful
Remember to keep your messaging friendly and useful. You want to make sure patients take advantage of the dental insurance benefits that they’ve already paid for! It’s to their benefit. Anything that sounds too salesy is likely to make the recipient tune out. Instead, position yourself as an expert giving advice, or as a friend who is being helpful. Sending out thank you cards that express gratitude to your patients is a great way to reach them without seeming pushy.
MDPM Consulting Can Help You Build a Marketing Strategy
Deciding on the right messaging or how best to engage your patients isn’t always easy. MDPM Consulting is here to help. If you want to reach out to your clients to remind them about their dental insurance benefits, we can help you build a campaign. It’s time to get your patients the care they need. To learn more about all of the digital marketing services that MDPM Consulting provides, contact our Dallas, TX office at 972-781-8861.