It’s funny how easy it is to forget to do the little things. When you manage an entire dental practice there are plenty of agenda items on your mind. Scheduling, invoicing, office management — it all takes time and effort. It’s easy to miss out on opportunities to help yourself! One way you can help your dental practice grow is by remembering to say, “thank you.” Personalized thank you cards add a friendly touch to your marketing materials. They’re perfect for new patients, strategic partners, and community members because they create a mailer that people will actually keep.
Fans of Your Business Want You to Communicate with Them
Social media practices have revealed a long list of interesting trends about social behavior. One of the most fascinating findings since the advent of social platforms has been that consumers don’t mind when businesses communicate with them. They actually seek out interaction from brands they like. The communication just has to come in the right package. When something feels like an ad, it gets discarded (physically, digitally, and mentally). When communication feels sincere and personal, it results in genuine engagement.
Saying “Thank You” Creates a Marketing Opportunity
Of course, it’s polite to say “thank you” in general. It lets others know that you appreciate them. When you invest in personalized thank you mailers for your practice, it creates a marketing opportunity as well. You can say thank you while staying on your patients’ and partners’ radars. People are much more likely to keep a “thank you” card than they are an advertisement with a bunch of loud graphics on it. Simply including your practice contact and business information on the card will do the trick.
Work with MDPM for More Helpful Tactics and Customized Content
MDPM Consulting is a digital marketing firm that specializes in dental practices. Through the years, we’ve developed scores of strategies and tactics to help dentists across the country grow their practices. Let’s talk about how our content creation and digital strategies could be helping you. Give us a call at the MDPM Consulting office in Dallas, TX at 972-781-8861.