How Does Color Impact Your Website?

Pantone just announced their 2018 Color of the Year! This year the honor goes to Ultra Violet 18-3838. This got us thinking about the ways that color and shade can influence your design’s mood. The color schemes of a pediatric dentist’s and a periodontist’s website should vary significantly, and for very good reasons. How does color impact your website’s design?

Pantone’s Color of the Year

Each year, the Pantone Color Institute, a consulting service within the Pantone company, chooses a color of the year. The shade is meant to reflect that year and also help advise businesses on the upcoming trends in color and web design. The institute understands how the psychology of color can impact our view of a website and the company behind it. With Ultra Violet 18-3838, they chose one that is creativity and nonconforming, a shade that strives to be unconventional and strike a new path. Since most people around the world would agree that our current path leads only to destruction, the idea of forging something new is at the forefront and reflects 2018 perfectly.

Choosing a Color Scheme

As a dentist, color is vital to your design, ensuring your website reflects your services and the patients you hope to see. For example, shades of red, yellow, and orange can be exciting and increase our heart rates. For children’s dentistry, this is a perfect choice for the website and the office esthetic, a great way to create a welcoming environment. Blues, purples, and greens can actually lower the heart rate and offer a more calming effect, which makes them optimal for adult dentistry or general dentistry, which seeks older patients more likely to have dental anxiety or serious oral health concerns.

We can Help!

Do you want to make sure the colors on your website reflect your practice? Then give us a call! Our designers can work with you and help create a new website or redesign that showcase your unique approach to dentistry.

Do you want to learn more about website design? Ready to expand your online marketing plan and grow your practice? We can help! Contact us today and let us help! Send an email to MDPM Consulting at, or give us a call at 972-781-8861!