What does going mobile mean in the world of website design? Simply put, this refers to sites you can easily access and navigate on a smartphone or tablet. We still encounter dental practices without a mobile option for their site. As we will see, this can have a negative impact on SEO and on the… Read more »
Month: September 2017
Another day, another alarmingly suspicious email from a client. Yesterday, one of our clients forwarded an email from a company offering free content for their blog. While everyone enjoys free things, we also know that nothing in this life is every truly free. There is always a catch, and “free content” could easily mean seeing… Read more »
As a dental practice, you’re always looking for ways to attract new patients and grow in the process. To grab a little attention on social media (and maybe a few leads) you may consider running a promotion or special. Now that fall is here, there are plenty of holiday and seasonal options for your practice… Read more »
According to Google, every day brings a roll out of algorithm tweaks and updates. But even though they may not announce them, major updates still occur and reverberate throughout the world of SEO and online marketing. On August 22nd, a major update that has since been dubbed “Hawk” debuted. What does this August algorithm update… Read more »
Do you maintain a dental blog for your practice? If so, congratulations! Posting regularly can offer a number of SEO benefits for your practice. However, there are right and wrong ways to blog. Understanding how to write optimized and original posts can offer a search engine optimization boost.
When you build your practice, you pay close attention to the colors you use and agonize other the design choices. After all, this is a patient’s first impression of you, right? While we do believe dentists should put plenty of effort into their office, remember that the website is actually a potential patient’s first impressions…. Read more »
We’ve blogged before about this, but Google is now placing priority on mobile sites on their search engine results pages. A new study conducted by BrightEdge illustrates how important being ready for Google’s new focus on indexing really is. According to the results, 57% of all web traffic is on a smartphone or tablet. In… Read more »