As a business owner, you don’t have time to oversee every aspect of your company. For this reason, many successful practices hire companies to manage their online marketing and search engine optimization (SEO) strategies. A lot of companies promise improved traffic and better SEO rankings to help your practice grow, but how do you know which ones are legitimate? What should you look for when choosing an SEO company?
Don’t Just Rely on Google or Online Lists
Moz, the online website, recently featured a blog discussing factors to consider when looking for an SEO company. The article rightly pointed out that when performing a search for a local company, the highest ranking may not be the best choice. Many great companies are at a stage where they aren’t actively looking for more clients and for this reason are not optimizing their website, which will lead to lower rankings.
In addition, looking at lists for top SEO companies can also be misleading. Many of these lists are created by aggregators that often accept payment for a spot on the list. Once again, you may not actually be seeing the best of the best in a top 10 list.
Talk to Other Practices
If a Google search may not be the best route, how do you find a trustworthy company? Talk to other practices! For example, if here at MDPM Consulting we are providing first-rate services, then our clients should be more than happy to recommend us. Listen to your fellow dentists and dental professionals.
Interview Multiple SEO Companies
After talking to your peers, make a list of companies you would like to talk to. Prepare a list of questions to ask, about pricing, how they operate, domain ownership, and so forth. Not only should they sell themselves to you, they should be upfront about every stage of their process.
Need a new and better website, or want to learn how you can become a noticeable online presence? Do you have questions about online marketing strategies or SEO? We can help! Send MDPM an email: firstname.lastname@example.org, or give us a call at 972-781-8861. Talk to our team today!