Google ranks websites by crawling and indexing them, allowing the search engine to provide accurate results to users when they search for a business, movie, or ask a general question. In the past, the search giant placed greater value on searches done on a desktop. However, since smartphones have become the most common means of searching online, they are changing this. Are you ready for mobile-first indexing?
What is Mobile-First Indexing?
Simply put: Google will now place priority on mobile search results. If your website isn’t easily viewed or navigated on a mobile device, your rankings could suffer. Your business needs to be ready for mobile-first indexing, otherwise you may no longer be one of the first results when someone searches for a dental practice or business in your community.
How Do I Implement the Necessary SEO Changes?
There are a few changes you can make to help improve search engine optimization (SEO), and ready your site for the coming changes:
- Be Mobile-Friendly: Does your website have a responsive, mobile version people can use on phones or tablets? If so, great! Google will factor this into their rankings. If not, then you need to consider a redesign to address this issue.
- Run a TXT Test: Running a TXT test allows you to see if your site is accessible to Google’s bot. This is crucial in order to ensure your website is being indexed and ranked.
- Site Configuration: Make sure your website is properly configured for a mobile device. Your content and design should be the same, whether you use a desktop or a smartphone.
These are three very important factors for making sure you’re ready for mobile-first indexing. For more details, you can check out Google’s mobile guide, which allows you to test your site and make sure everything is mobile-friendly.
At MDPM Consulting, we always take a mobile-first approach and have for some time. If you need help with a website build or redesign, or if you’re worried your website isn’t ready for Google’s coming changes, then contact our team today. Remember, we’re here to help!
Need a new and better website, or want to learn how you can become a noticeable online presence? Do you have questions about online marketing strategies or SEO? We can help! Send MDPM an email: firstname.lastname@example.org, or give us a call at 972-781-8861. Talk to our team today!