Have you ever Googled yourself? Have you ever been curious and looked up your business or dental practice? In some cases, you may not like what you see in the first few results. What can be done to address this? With search engine reputation management (SERM) you can take steps to address three common issues that can negatively impact your practice due to unfortunate SERP results.
What Is SERM?
Search engine reputation management refers to the steps taken to address common problems with your online reputation. The three specific areas SERM seeks to address include:
- Negative results on the initial SERP (search engine results page)
- Negative connotations appearing in “Google Autocomplete”
- Any negative connotations that appear as a result of “Google Suggest” on a SERP
These issues are problems because most people research a company or business online before obtaining their services. If you’re a dentist and the first results are negative, or autocomplete adds negative connotations, then you could have trouble attracting new patients. Addressing the problem is necessary to improve your reputation and prevent these issues from hurting, or possibly crippling, your business.
How Do You Improve Your Online Reputation?
With SEO! Remember, using search engine optimization correctly can improve your online reputation, as well as your ranking. First, encourage satisfied patients to leave positive reviews on Google, Yelp, and your social media pages. Next, start providing a steady stream of new content. Write blogs and share them on social media. Engage your clients on social media. Make updates to your website, such as new copy. Seize the opportunity to help improve your online reputation instead of assuming all is lost.
Remember, if you need help with this often daunting task, give us a call. At MDPM Consulting, we’re ready to help our clients. We can offer tips for improving your reputation and attracting positive reviews, as well as assist with copy, logo, branding, and website redesign.
Need a new and better website, or want to learn how you can become a noticeable online presence? Do you have questions about online marketing strategies or SEO? We can help! Send MDPM an email at: firstname.lastname@example.org, or give us a call at 972-781-8861. Talk to our team today!