Earlier in the week, we explained how blogging can offer SEO (search engine optimization) benefits. We believe blogging is a crucial part of an online marketing strategy and can help your practice in a number of different ways. We briefly touched on how to write better blogs, but today we’d like to go into a little more depth regarding how to create a successful blog post.
How Many Words?
We won’t lie, this is a contentious topic. Some people swear the more words the better, advocating blogs in excess of 1,000 or even 1,200 words. For us, the goal is not only for the post to boost rankings, but also to be read by potential patients. To that end, we strive for a word count of between 350 and 500 words. Of course, they can be a little longer, but we don’t advise going any shorter.
How Do I Format?
With variety! What we mean is, don’t just stick to the standard three paragraph format. Use a quiz, a question and answer format, or even the ever-popular listicle. Shuffling the formats makes the blogs more interesting.
How Often Do I Post?
Since each post is crawled and indexed, we feel the more you post, the better your results. While Google hasn’t released a definitive statement about how much blogging helps or hurts, some studies indicate that four or more a week can help. Just remember, you can use the same topic, but never re-use the same copy, and don’t use old posts. Original content is what you should strive for.
What Do I Write About?
What do you do? Who are your patients? What do they ask you about? If you can answer these three questions, then you have a pretty good idea of what to write about. Remember, your blog is to inform your current and potential patients of your expertise, and to offer them useful information.
How Do I Break Up Walls of Text?
Pictures! Use pictures, and if possible, videos. Breaking up text with images and videos makes the post appear more friendly to the reader. Online writing is not the same as writing a book, so big blocks of text are never your friend, and can turn people away from your site.
How Do I Use Keywords and Links?
In the past, the keyword was typically the service you offered, or the service, and the city you were in, placed several times throughout the article or post. However, since most people search with a smartphone and phrase their searches as questions, you should use long-tail keywords. For example, if you are a cosmetic dentist then a long-tail keyword might be “how do I find cosmetic dentistry in Dallas?” or “teeth whitening in Dallas.” You can use these strings of texts in the headings, title, and the body of the text, but only use them between three and five times (you don’t want to “stuff” keywords). You should also include organic links to your website. This means if the link is about teeth whitening, it should take the person to your teeth whitening page.
Need a new and better website, or want to learn how you can become a noticeable online presence? We can help! Send MDPM an email at: firstname.lastname@example.org, or give us a call at 972-781-8861. Talk to our team today!