Okay, maybe the title is a little hyperbolic, but people have been blogging since the mid-90s. Over time, both how we blog, and what readers expect from a post, have changed dramatically. In fact, today blogs are used particularly to attract visitors to a website and to help improve search engine rankings. So, how did we come to rely so heavily on them for our online marketing strategies, and how do you write the best posts?
From Web Diaries to an SEO Necessity
In 1994, what are referred to today as blogs were referred to as web diaries. By 2002, major news outlets were aware of the impact of blogging. In 2003, the debut of Typepad and WordPress, as well as Google’s purchase of Pyra Labs, put bloggers at the forefront. The trend continued. Between 2005 and 2008, YouTube, Twitter, and The Huffington Post all hit the stage, placing more importance on bloggers and blogging in the world of news, entertainment, and marketing. Today, blogging can help improve your website’s ranking and is considered an essential part of business websites. Each post you write is read by Google’s bots, which then index the material. A steady stream of new material can often boost rankings (provided the material is original and well-written).
How do You Blog?
So, now that we see how, over a brief period of time, blogging became an essential part of the online landscape, how do you blog? As a business, we suggest creating content aimed at your clients. You can post answers to common questions they have, or address common misconceptions. You can cover information they may find interesting, and update your clients on changes to your business. Studies show bloggers who post about four times a week tend to receive the most traffic and ranking improvement. However, you can blog more or less, as you see fit for your particular business. After all, the quality of the content is more important than the frequency.
Tips for Writing Better Blogs
How do you write successful posts? Here are a few tips:
- Keep the word count between 350-500 words, and definitely no more than 1200 words
- Change up formats
- Break up text with pictures and videos
- Use long-tail keyword placement
- Include links to your website and to previous (and related) blog posts
Need a new and better website, or want to learn how you can become a noticeable online presence? We can help! Send MDPM an email at: firstname.lastname@example.org, or give us a call at 972-781-8861. Talk to our team today!