Search engine optimization is the key to a successful online marketing strategy. However, SEO techniques and strategies are always changing and can be confusing for many business owners. What search engines look for continues to change as they update algorithms to create better user experiences. As the owner of a practice or business, what do you need to know about SEO?
5 Things to Know About SEO
- Mobile friendliness counts: We mention this often because we constantly run into companies whose websites are not mobile friendly, or clients who don’t understand the significance of a mobile friendly design. First, Google now factors mobile friendliness into rankings. Second, the majority of web searches are done on phones and tablets. A non-responsive website is difficult to navigate on a device, which means your outdated design could actively turn people away. Make sure your new website is easier to view on a smartphone or tablet.
- You need to update your strategies: This is a big one. Be aware of what’s happening in the world of search engine optimization. Has Google updated an algorithm? Penguin 4.0 and Hummingbird were two recent changes that shook up the SEO world. Your outdated strategies could, at best, not influence a change in rankings; but, at worst, it could cause your site to rank lower.
- You don’t need dozens of keywords: Many people assume the more keywords that can be optimized the better. However, for many small businesses or practices, just a handful are often necessary to improve rankings and attract people looking for your services. After all, if you provide general dentistry to people in Dallas, then you don’t need to implement a ton of keywords. By optimizing for a long list of keywords, you’re often not focusing on the two or three that could actually help.
- Don’t forget local: Some search engine optimization strategies are designed to reach people across the country or even globally. As a small business or dental practice, these are often overkill. By focusing on local SEO, finding your site and services becomes easier for people in your community. In addition, Google ranks you higher when people in your city and surrounding communities search for your services.
- Google’s not alone: When we create our strategy for search engine optimization, we tend to focus on Google. However, it’s worth remembering that Google isn’t the only game in town. Bing continues to grow and is used by millions.
Like anything worth doing, understanding the world of SEO takes time and dedication. But it shouldn’t take time away from running your business or practice. We make your online marketing, SEO, reputation management, and other vital strategies our top priority, so let us take your marketing to the next level. Give Jill a call at (972) 781-8861, or send us an email at Jill@mdpmconsulting.com. We’re here to help!