Why Did Verizon Just Spend 4.8 Billion On Yahoo?

Yahoo isn’t what it used to be. At one time, Yahoo was the biggest search engine in town and the route through which most people visited the web. Then, Google came along. After which, the world basically forgot about Yahoo, except for a brief period in 2015 when they debuted the sixth season of the TV show Community. Despite CEO Marissa Mayer’s attempt to rebuild Yahoo by buying Tumblr and offering original content, the company remained stagnant. So, why in the world would Verizon buy them for almost five billion dollars, and why should you, a small business owner, be paying attention?

SEO and Social Media

The reason is simple: Verizon wants to be an advertising giant. To do this, they need to be able to compete with Google and Facebook. Why? Because these two giants are the door through which most people surf the Internet and how advertisers reach potential clients/customers. Verizon decided to purchase Yahoo as a stepping stone toward this goal. Will it work? Maybe. But why should you care?

Because social media impacts SEO. By using social media you can reach current clients, and garner potential ones. Being active, which means posting regularly, creates shared content that Google may reward with higher rankings for your site. After all, people sharing and posting on your content helps solidify your expertise on the subject.

Ready to Expand Your Reach on Social Networks?

Do you have a social media strategy? To make the most of this opportunity, you need multiple social networking accounts. There are multiple platforms, including Facebook, Twitter, and Pinterest. You should be sharing blog posts, news about your office, and even specials you’re offering, on all three. This is the direction advertising is heading, and Verizon just spent $4.8 billion proving it. That’s why you should be engaging your public on social media, too.

Interested in the social media kit, but not sure where to start? Already receive the kit, but want to learn how to use it to its fullest potential? Ready to take your web presence to the next level? Give MDPM a call at (972) 781-8861, or shoot us an email at Info@mdpmconsulting.com. We’re here to help!