The goal of SEO (search engine optimization) is to help your website rank high on search result pages, which encourages people to visit your site. However, if internet users visit, but don’t go any further, what good does that do your business? Recently, our client Dr. Mark Miller of Snow Park Dental wanted his content to pull double duty: SEO and targeted marketing to clients. Understanding how to ensure that your content is optimized and targeted toward your clientele is vital for conversion rates. After all, you want the people who visit your website to ultimately grace the doorway of your practice or business.
Optimize Your Content
If the goal is to improve conversion rates, then you need to optimize content for your target audience. Once they can find you, they can take advantage of your services. Each webpage and blog post should be optimized, from images (avoid larger images that are difficult to load, and always rename your pictures so they can be recognized by Google’s bots) to keywords (use long-tail keywords, no more than five per page/post). You might consider using special tools, such as the Yoast plugin for WordPress, to ensure you’ve taken the necessary steps to optimize your content.
Make Your Copy Interesting
When converting readers to clients, it is important to be aware of the quality of your copy. First, know who you are targeting. Who is your optimal clientele? Second, know how to target them. What questions do they ask? What services are they looking for? Include long-tail keywords based on these questions in your website/microsite copy, and your individual blog posts. Copy that attracts readers also helps them see you as an expert in your field. To have a better picture of how your conversion rate is working, you may consider using conversion rate optimization (CRO) tools.
We can help you gain a better understanding of organic SEO, blogging, and social media. Instead of taking your own time and dedication away from running your business or dental practice, let our experts make your online marketing, SEO, reputation management, and other vital strategies our top priority. To take your marketing to the next level, give Jill a call at (972) 781-8861, or send us an email at Jill@mdpmconsulting.com. We’re here to help!