Opening a business is a major endeavor and one that requires a ton of decision making. Many people assume their physical office space requires more attention than their website. After all, you want to impress anyone that walks in your door, right? Actually, the opposite is true. For a variety of reasons, you should always invest just as much in your website–if not more–as you invest in your office.
Which Receives Greater Traffic?
The answer is simple: your website. Far more people will visit your website than will ever grace your practice or office space. When someone is selecting a business, he/she will visit the website first. An unappealing or hard to navigate website will turn away a potential client in a matter of seconds. You should work with professionals to ensure your website reflects your business philosophy and atmosphere, and that potential patients can easily find the information they need.
What Does a Website Need?
What goes into a successful website? First, all essential contact information and details about your business and the services you provide. Next, the site navigation should be easy to follow. Finally, the site absolutely needs to be responsive and mobile-friendly. A responsive site can adapt to whatever device it’s being viewed on. People surf the web on their phones more than a laptop or desktop. Therefore, your website needs to look just as appealing, and be just as easy to navigate on any mobile device as it is on a tablet or desktop.
Social Media and SEO
So, you’ve invested as much in your site as your office. It looks good and is easy to navigate. What now? We suggest discussing SEO strategies to help spread the word. You want your business to pop up on the first page of Google when users are searching for similar companies or practices in your area. Social media allows you to reach out to people online, share information with current clients, and can boost your SEO. If you have any questions about creating a unique website, or helping a business grow with effective SEO, talk to our team today.
Want to know more about the current trends in dental website design? Ready to create or update the digital face of your dental practice? The experts at MDPM Consulting have got you covered. Give Jill a call today at (972) 781-8861, or send us an email at firstname.lastname@example.org.