After opening your practice, you’ve decided to start a blog. Excellent! As we’ve discussed before, this is a great SEO strategy and another means of solidifying your reputation as an expert in your field. But blogging can lead to a lot of questions regarding how often to post or what to write about. But one of the most common is, “How long should a blog post be?” This is a common query and we have some thoughts!
Focus on Quality, Not Length
The fact is: Whether your blog is 100 words or 1000, if the content is poor it will do you no good. Before worrying about length, really focus on writing great content. You should address common questions people ask or highlight information people may not know. You can change up the formats. For example, try frequently asked questions (FAQs), or quizzes. Unique and interesting content is more likely to be shared and commented on, which can help your SEO strategy.
Thoughts on Blog Post Length
People often say more is better. After all, longer blog posts have more opportunity to incorporate organic long-tail keywords and links. However, you should keep your readers in mind. After all, on the Internet viewers are accustomed to skimming content, and spending a mere few seconds to just a few minutes on a website at a time. You can break up blocks of text with fun formats, pictures, and videos. You can try shorter posts (relatively, MDPM’s copywriters tend to write blogs between 350 and 500 words). After all, a 1000+ word post does little good if no one is willing to read it or share it.
How Does A Blog Help SEO?
We’ve talked about how sharing a blog and garnering comments and likes can help SEO. But posting can help in other ways. Each post is fresh content for Google to crawl and index, which can have a positive impact on your rankings. If you have any questions about blogging, don’t hesitate to give our team a call today.
Want to learn more about technical SEO or content marketing? Don’t have time for an online presence, but know you need one? Contact MDPM Consulting so we can help! Call Jill today at 972-781-8861, or email her at: email@example.com.