A website is designed to perform a number of functions. Your site should help attract traffic; answer patient or client queries; supply information regarding your services; and provide ways to contact your business. As you iron out your online marketing strategy, you may be wondering if you also need a microsite, and how incorporating one may improve your online marketing strategy. Find out if it is time for you to consider a microsite.
Frequently Asked Questions About Microsites
Question: How does this site differ from the main one?
Answer: A microsite is an independent website containing its own links and even a blog. The site is typically accessible via the main website.
Question: What should a microsite focus on?
Answer: That depends on your services. We use them for a dentist or client to focus on a specific service or aspect of his/her practice/business. For example, if you offer a variety of dental services, but have a special focus on implants or sleep apnea treatment, then you may consider adding an additional site focused solely on one of these services.
Question: Do I need to blog, too?
Answer: We always encourage blogging. Blogs provide fresh content which signals Google to crawl and index your site regularly, a major component of any successful SEO strategy. As with your main website, we recommend operating a blog on your microsite as well.
Question: Do microsites also need to be responsive?
Answer: Yes. Remember, the smartphone is now the primary means of surfing the web for a majority of people, so your site absolutely needs to be responsive. You want this website, as well as your main one, to be easy to navigate and see on a variety of platforms, including a phone and tablet. If you have any questions about starting a new site, please don’t hesitate to contact our office today.
Do you think a microsite might take your web presence to the next level? Do you have more questions about them? Give us a call at (972) 781-8861, or send us an email at Jill@mdpmconsulting.com. We’re here to help you enjoy an improved web presence with engaging, responsive websites.