We always recommend having real photos of your team, office, and technology on your dental practice’s website and social media pages. For Facebook and Instagram, iPhone photos get the job done, but investing in professional photography is important. Why? Because it shows that you care about your business, about your image, and about your reputation. You want to put your best foot forward online, and using professional photography/videography is one way to do it!
Let Clients See the Real You
Here at MDPM we practice what we preach! We’re in the process of creating our brand-new website (stay tuned for the big reveal!), and we had our head shots professionally done by our good friend and client Doug Davis of D2 Studios. We understand that photos help our clients put a face with a name and know who they are talking to when they call or email about their websites. It’s pretty similar to how your website helps your patients (potential and new) know what and who to expect when they walk through the door of your dental practice.
Do They Need to be Professional?
Insider tip: for great internal and external office photos that won’t break the bank, consider using a real-estate photographer in your area. Real-estate professionals are familiar with making a space look great, and usually have the equipment and lighting on hand to do so at a moment’s notice.
What if your budget leaves no room for hiring a professional photographer? We understand that choosing where and how to allot your business funds can be tricky. If professional photography isn’t in the budget right now, self-taken photos will work in a pinch. Here are a few articles that will help you make the most of do-it-yourself photography:
- How to do A Professional Looking Photo Shoot at Home
- 8 Tips for Taking Interior Shots Like a Pro
Not sure where to start with putting your dental practice’s best foot forward online? Professional photography goes a long way, and we’re here to help answer any questions you have. It’s part of the 24/7 consulting services we offer.
Want more information on marketing your business or designing your dental website? Call us at (972) 781-8861 or send an email to Jill@mdpmconsulting.com.