Believe it or not, SEO (search engine optimization) has been around for almost 20 years, and some practices to please the search engines have remained more or less the same during this time. Still, as UX (user experience), user trends, and search engine algorithms have evolved over the years, so have the SEO best practices we employ to boost and maintain our web presences.
Because online marketing is always changing, many business owners question whether they should join the SEO game. Is it necessary? Is it worth it? We say yes; here’s why.
Online visibility is proven to improve conversions of all kinds. Let’s break this statement down.
The goal of SEO is to boost and maintain visibility online. The more users (potential patients) who see your website, the more conversions (users who schedule appointments at your office) you’ll have. As Google has become smarter and updated its search algorithm over the years, the more emphasis the search engine has placed on valuable information. One of the best things about SEO and web presence management is that it has the potential to get your brand and website in front of users from a variety of places and platforms online (think search queries on Google/Bing/Yahoo/etc., social media, direct visits, etc.). The key is to get the right users on your website, which is where targeted SEO/marketing strategies come into play.
If you can provide valuable content to a user based on his or her search query, you’re more likely to convert that user once he or she arrives at your website. The more value you can provide (matching the user’s search intent, providing accurate/easy-to-digest/original content, etc.), the more qualified the lead is likely to be, and the more likely the lead is to be the type of user/consumer (patient) you want to attract.
Here at MDPM Consulting, it’s our job to help our clients make the most of their online marketing efforts. So, we ask you this question: what will bring you new patients? Online marketing isn’t one-size-fits-all, and a website alone is not enough. Your marketing strategy should be all encompassing (design, build, UX, content, meta titles/descriptions, social, etc.) and reflect your practice’s philosophy. Most importantly, your marketing strategy should bring you the type of patients you want.