When we’re working with a client to design their website — whether a new site or a redesign — we always say that “we want your website to be an online extension of your physical practice.” In a nutshell, this means that your website should compliment the physical look and feel of your dental office. But, what about your website’s SEO factor? What makes a website design SEO-friendly?
It must be responsive.
As a local business, having great rankings in mobile search is incredibly important. According to Search Engine Journal contributor Aleh Barysevich, “50% of consumers who perform a local search on mobile devices visit a store within a day of their search. What’s even more exciting is that 78% of mobile searches for local businesses lead to offline purchases.”
As a dental practice, this means that your business must be well represented in mobile search, and a large component of that is having a website that is responsive on all devices (smartphones, tablets, and desktops). Instead of having a mobile-friendly site and a regular website, go one step further by making sure your main website is responsive
Sure, a responsive website alone won’t secure you a spot at the top of the SERPs, but combined with a killer content strategy and a UX-friendly design, it’s a likely recipe for success.
Important content must be in text.
Although search engines are getting smarter and smarter in terms of what types of content are crawlable and indexable, it’s still considered a best practice to have important content in text. According to Barysevich, “text has always been the best option for search optimization. This is why everyone is talking about content marketing – you need written content for every page of your website.”
According to typical UX standards, web pages should follow the 50-50 rule when it comes to balancing content and images. Go image heavy if you must lean one way, but make sure there’s some content on the page. Even if you’re publishing an infographic or a video, include a description or transcription on the same page. Don’t forget the meta title and description, too! These add SEO value and should be unique to each page and include the main keyword phrases the page is optimized for.
These are just two design practices to make your website UX and SEO-friendly. Stay tuned for more!