Content marketing begins with the words on your website, but it doesn’t end there. An effective strategy should include fresh, engaging content across more platforms than just your own website, like your practice’s social media pages. Sometimes, though, developing a good content marketing strategy can be tricky, and implementing it can be time-consuming. If it isn’t already a part of your dental practice’s business strategy, then it may be time to consult with the content marketing experts at MDPM!
You Mean…More Content?
In the online world, your website is your dental practice’s virtual identity. Collectively, every word online with your name or your dental practice’s name attributed to it represents your/your dental practice’s voice. Your site needs accurate, optimized original content to truly represent your practice, but the rest of your online presence (like social media presence, business profiles, blogs, responses to online reviews, etc.) should not be neglected. The further and more often your “voice” travels, the more highly-valuable content Google and other search engines will have to place at the top of search engine results pages.
Still, more content doesn’t necessarily mean valuable content. In fact, there are several SEO mistakes that could do more harm than good – particularly when it comes to content marketing – and an abundance of useless content is only one of them.
Tips for Effective Content Marketing
- Focus On Your Website’s Content – You probably paid close attention to the details of your site’s look when it was created, picking the right colors, photos, and designs to create the perfect site. However, if the words on each page are not informative, easy to understand, and professionally written, then a visitor’s first impression might not be too favorable.
- Make Your Content Relevant and Engaging – Like your website content, your blog and social media posts should also be professional, but relevant to your audience and engaging enough to hold their attention. In the case of content marketing for dental practices, this means crafting content that relates to the type of patients you want to reach while answering the questions they may have about your services.
- Don’t “Borrow” Content – The goal of content marketing is to increase your own search engine optimization (SEO) by building your library of valuable content. By “borrowing” content from other websites (which is plagiarism) or making your blog page just a feed of blogs that are initially posted elsewhere, you cannot be ranked as knowledgeable since your content is not original.
While this advice only touches the tip of the iceberg of effective content marketing, it’s a good measure to gauge how useful your current efforts are. Fortunately, we’re here to help you create a better strategy, or to get started if you haven’t already!