As you are probably aware, any successful business needs a quality website in order to attract new clients and maintain a professional appearance. As a dentist or medical professional, you need a site that looks good and is easily navigable, in other words, a good web design. What makes a good web design? What should you take into account when designing and building your practice’s website?
What are Your Clients Looking For?
As a dentist you need to know what services you offer. If you focus on cosmetic treatment, then you need to cater to patients looking for primarily esthetic services. If you are a general dentist, your website and blog should say as much so patients looking for a practice online will be drawn to yours. Simply put, you need to know what services you provide and what your preferred clientele will be looking for.
Do You Have a Brand?
As a professional, your business will require a logo. Creating a logo and practice name are key to branding your office. Incorporating these components into your website design gives your practice a professional look and helps potential patients see you as a expert in your field. After all, most of us visit a company’s website and in a matter of seconds make a judgment on whether we want to receive their services. Working with graphic designers to create a brand through logo and web design is crucial.
How Easily can Potential Patients Navigate Your Website?
When a patient visits your website, how easy he/she be able to navigate it? Will they be able to find all relevant contact info on the Contact Us page? Will the website have services listed under a banner? You site should contain a site map, self-explanatory URLs, and clearly labeled page names.
Do You Have a Mobile Friendly Site?
What if they check out your site on their phone? A website will look totally different on the computer than it will on a tablet or smartphone. If the website isn’t responsive then it will difficult to navigate on different devices, limiting access to people looking you up on tablets or smartphones.
Are you ready to take your dental practice’s web presence to the next level? We’re here to help! Give Jill a call at (972) 781-8861 or send us an email at Jill@mdpmconsulting.com.