Google’s mobile-friendly update: the time is now

As we’ve been talking about for the past few months, Google began rolling out its mobile-friendly update yesterday. This update will boost the ranking of mobile-friendly web pages on mobile search results so that “searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”

Straight from the mouth of Google, “this update:

  • affects only search rankings on mobile devices
  • affects search results in all languages globally
  • applies to individual web pages, not entire websites”

So, is my website mobile friendly?

If you’re an MDPM Consulting client, and you haven’t been told otherwise, your website is fully responsive (which is a step up from mobile friendly). Want to be sure your website (and all of your web pages) are ready to go? Use Google’s mobile-friendly test tool.

Like we said before, if you’re our client, your site is fully responsive/mobile-friendly unless we’ve told you differently. According to Google’s Webmaster Central Blog, “if your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search. But have no fear, once your site becomes mobile-friendly, we will automatically re-process (i.e., crawl and index) your pages.” Then, your site will be marked with the mobile-friendly indicator, which signifies to users that your site functions and displays properly on mobile devices and tablets.

But, what if my website isn’t responsive yet?

This algorithm update is rolling out all this week, so time is of the essence. It’s not too late if you haven’t taken the plunge yet, though. The good news is that Google determines whether a page is mobile-friendly every time it’s crawled and indexed, which means you don’t have to wait for another update. Once a page is made mobile-friendly, Google recognizes it pretty quickly. So, if your site isn’t responsive yet, give us a call at (972) 781-8861. We can rebuild your site quickly to avoid losing ground when it comes to your search engine rankings.

Read more answers to frequently asked questions about this Google update here. Or, read our past blog posts about mobile-friendly/responsive websites:

April 21 has come and gone, but it’s not too late to take the steps needed to ensure your website is up to Google’s new standards. Give us a call at (972) 781-8861 or send us an email at