You may already know that keywords are words or phrases you type into a search engine in an effort to find specific information. If you want a home builder, you might type “custom homes Dallas” or “log homes Virginia.” The words in quotations are keyword phrases. A log home builder in Virginia who has optimized his website for “log homes Virginia” hopes that his site will show up in the results of your search. A realtor who wrote a blog about log homes in Virginia may also turn up in the results. Mortgage lenders, banks, insurance companies, and contractors could show up in the search, if they have the phrase “log homes Virginia” in or on their website.
Some you See, Some You Don’t
In or on? Yes. Keywords are used in backend optimization, as part of metadata that the consumer sees in search results and browser tabs. They’re also embedded into the text of a site, in titles, sentences, hyperlinks, and captions. Photos and videos may have keywords attached to them, hidden from view of site visitors. So, not only are keywords used on a site, where you see them, but they can be applied in special parts of the code. Search engine spiders, like those of Google and Yahoo, never “see” your dental practice website as you do. Instead, these spiders filter your website’s code through their proprietary algorithms.
So if you know that your website has a keyword phrase in the body text, headers, and even in hyperlinks, but your site isn’t showing up on page one for that phrase, check the metadata. Free add-ons in Chrome or Firefox will allow you to see the metadata on a given webpage. You can also view the source with the click of some browser buttons (the combination differs for each browser). Search for “meta description” to see the blurb that will be seen in search engine results pages and “title tag” to see the words that show up in browser tabs. If you don’t have time for this, ask your dental website support company to check your metadata.
Expand SEO for Better Rankings
When metadata and on-page text has keywords properly integrated, a site may still not rank on page one because of significant competition. When many websites compete for 10 spots on page one’s organic listings, some must inevitably fall to pages two and three. To compete, your keyword phrase can be included on many pages, hyperlinked to the main page that’s optimized for the keyword phrase. Blogs, articles, press releases, and social postings that include the phrase and link back to your website will also help move your page up the search engine rankings.
Call the Dental Website Experts
If you’d like to discuss keywords, rankings, and showing up on page one of Google, call MDPM Consulting today at 972-781-8861. Our SEO experts and technicians work side-by-side with designers and copywriters to produce gorgeous, well written dental websites that top the search engines. We implement a content-based strategy, then assess rankings and traffic regularly to ensure improvements. Dentists who want to be on page one call MDPM Consulting!