When we consider what letters say, generally we think of the words they form and the meaning of those words. While writing is considered an art, typography has become a major player in website design. You probably use various fonts when you create Word documents, but typography goes further than simply selecting a preset font. Typography is the visual aspect of letters and words. It involves the typeface, point size, spacing between words and letters, and line length.
Why Typography Matters
Without comprehending a written word, a viewer can experience an emotional reaction, and make assumptions about a product or message, based on the typography used to present the word. Consider what you feel when viewing the following typography*.
Note how the words don’t change, but the message they send differs significantly. In addition to the layout and shape of a type, color also sends a message.
Typography in Branding
When our creative team assembles to discuss branding and logo design for a client dentist, typography is a primary focus. We aim to select a font, from countless options, that will effectively convey the message the dentist wants to send. For instance, we probably would not use the same font for a family dentist in West Texas and a Beverly Hills cosmetic dentist. The two have different practices and very different target markets. The following shows how typography can alter the impression a dental practice logo makes on a potential patient.
Typography in Web Design
In dentist website design, three or more fonts may be used on a single page. The designer must first select the primary font for the page’s text, make certain that the
To explore typography, visit www.Fontspace.com. There, you can view various fonts and even define the words, size, and color that your project will use.selection compliments the logo’s type, then choose secondary and tertiary fonts. In some cases, the bold and italic versions of a single font are appropriate. Other times, three complimentary, yet different, fonts are best. An experienced web designer has an eye for creating font palettes, just as she does color palettes.
If you’d like to discuss dentist website design with an expert, call MDPM Consulting today. Our graphic designers understand dental marketing, the latest in digital design, and the fundamentals of art. We can create your practice logo, signage, and collateral, as well as your website, blog, and marketing pieces. Our staff includes copywriters and web developers, as well as dental marketing consultants. Visit our dental website gallery, or just give us a call at 972-781-8861.
*All fonts available on Fontspace.com: First: HustlersRoughDemo by Decade Type Foundry; Second: Cutie Patootie Hollow by ByTheButterfly; Third: Exposition by Intellecta Design.