Anything he can do you can do better! Do you ever wonder why another dentist’s website consistently ranks higher than yours in Google’s search engine results pages? If you’ve chosen competitive keyword phrases, moving up from page three to page one can be a challenge. Every browser (Chrome, Mozilla Firefox, etc.) offers tools that can analyze Google listings and websites to show you inside information, like metadata, domain authority, and incoming links. However, other factors contribute to a website’s rank.
One of these things is not like the other? If your peers’ websites rank higher than yours, perhaps your website is missing something. Dentists should look at their higher-ranking colleagues’ content quality and amount of content; domain age; online reviews on Google+ Local, Yelp, Yahoo Local, and other review sites; and incoming links from related, respected websites; and user experience, or UX, which is the term that describes the user-friendly and intuitive aspects of a website’s design. Let’s delve into these topics a bit further, so you can better understand how to improve your site.
Website Ranking Considerations
- Content Quality – Original, Informative Content
Google says that any duplicate content on a website can negatively impact rank. Duplicate content means text that can be found on another website or Internet resource.
- Metadata – Blurbs and Snippets
Referred to as metadata, the page title and description are important factors for SEO rankings. Each page of a website should have unique metadata that accurately and interestingly represents the page’s content and/or purpose. This information will show up on Google’s search engine results pages (SERPS).
- Domain – Age and Authority
Domains that have housed content of the same topic for many years, and also have a good reputation for white-hat (good-guy) SEO strategies, earn more credit with Google than do new domains. Before purchasing a domain, make sure it has not been blacklisted by Google!
- Website’s User Experience (UX) – Design and Usability
From load time to user-friendly navigation to an attractive mobile rendering, websites that focus on a positive user experience are more likely to rank high than those that are poorly designed, outdated, or confusing.
- Citations – Incoming Links and Social Mentions, including Reputation/Review Websites
Incoming links, social mentions on sites like Facebook or Pinterest, and positive reviews on Google+ Local, Yelp, Yahoo Local, and other review sites, help a website rank high. These good citations are like good vibrations that Google senses and rewards.
For a complimentary analysis of your website and rankings, call Modern Dental Practice Marketing Consulting today at 972-781-8861. Talk with Jill, our CEO, and learn how we can help your website skyrocket to page one of Google through content marketing and a solid organic SEO strategy.