Month: March 2013

Converting Web Visitors to New Patients

Sometimes Google Analytics numbers show that a website and blog are receiving good traffic and ranking high for targeted keywords, but the data doesn’t translate to telephone calls and new patients. Many dentists become frustrated with this situation, as do the website companies that manage SEO. Instead of becoming frustrated, let’s analyze this situation to… Read more »

Dental Marketing: Common Questions & Not-So-Common Answers

1. Why do we put blogs on a different site from the website? Google has gone back and forth on a few issues that have made us continue placing blogs on a separate domain from a doctor’s primary website. One issue is whether the same URL can rank multiple times on page one of Google…. Read more »

“What Makes Your Dental Websites Better?”

Not everyone asks this question when interviewing a dental website designer, but it is an important question that should be asked. What makes your websites better than others? Any company that is not prepared to answer this question, without using jargon and sales BS, isn’t worth your time. I was speaking with a respected Florida… Read more »

SEO-Friendly Smile Galleries for Dental Websites

On most dentists’ websites, the smile gallery includes before and after photos of the doctor’s cases. The hope is, potential patients will see the great results and book their appointment. However, people have to find the gallery in Google results before they can visit it. Only a small number of people probably have a direct… Read more »