Today, I want to share with you our Enterprising Selection of Services. This premier package combines our Smart dental marketing and Enterprising selections, and also includes more personalized consulting, more aggressive blogging, and monthly team training in important areas, like social networking and telephone conversion.
Aggressive Selection of Services
The Aggressive Selection incorporates everything in our Smart and Enterprising Selections, with even more marketing tools and consultation.
Branding and Print Materials
From the beginning, our strategic branding program will provide you with a new, custom dental practice logo, as well as direction on naming your practice, if needed. To integrate your logo into your practice, you’ll receive a unique design for business cards, letterhead, envelopes, and a tri-fold or bi-fold brochure. Our experienced graphics team will also deliver two completely original postcard designs for direct mail. We can manage your direct mail campaign, if you like, as an additional project.
Aggressive Internet Presence Custom Website, 2 Micoristes, Blogsite
Your custom website will include a premium gallery with up to 15 pages of case studies, as well as elements of motion and original text, for SEO. The site will also feature 10 city pages, which will widen your search engine strategy to neighboring towns. Two different, 10-page microsites will be designed and optimized for your SEO success. You’ll also receive a blogsite on a unique URL. This means, you’ll have four websites. Remember – they are yours to keep. We do not require contracts, so if you ever terminate services, you get to keep your investment – all files and text are yours. This is not true of all website companies.
Aggressive Content Marketing
Your assigned dental copywriter will compose 20 blogs per month for you, and those can be all on one blogsite or split between the microsites and blogsite. To further expand your Internet reach, we will compose one article, press release, or guest post per month, then have it published for you. Every quarter, we will expand your primary website with four, SEO’d pages.
Monthly SEO Reports & Marketing Consulting
Each month, we will host a one-hour SEO and marketing consulting call for you, providing a complete overview of your SEO to date. During this call, you may ask questions about your current marketing strategies, and we will guide you with expert advice and ideas.
Team Marketing Training
Also, once a month, we will provide you with what’s known as a secret shopper in the restaurant business. One of our consultants will call your main phone line under the guise of being a new patient. We will score the person on the phone and deliver a report card to you for review. If necessary, we’ll provide tips for improving your front office’s telephone skills, which could ultimately improve your conversion rate and booked appointments.
Also with our Aggressive Selection, three team training sessions on marketing may be scheduled throughout the year, to be held by Skype, Google Hangout, or telephone. We recommend spreading the meetings out or grouping them as a three-part session.
Support When You Need It Most
You will have direct cell phone access to Jill, our CEO and marketing expert, and Jill, our COO and SEO expert, even on weekends.