How’s your website traffic? Do you know how many people visit your website, which pages they enter on, which pages are most popular, and how long visitors remain on your site? Do you know where those visitors live or whether they’re using a mobile device? All of this information is important to building a successful Internet marketing strategy.
How are your website rankings? While traffic can be assessed (without bias) by using Google Analytics, the best ranking data comes from a human pulling the information. You must first know which keywords you want to rank high for, then your Internet marketing strategy must focus on those phrases. Ideally, your site will be on page one, position one for these terms. The truth is, rankings fluctuate. To gain good positioning can take time, then maintaining the rank is another challenge.
Why Do Rankings and Traffic Matter?
Rankings: When your site ranks high for targeted keywords, it’s more likely to draw visitors in your target market. Studies show, most consumers look only at page one of search engine results pages (SERPs). So, if your business is not listed on page one, the chances of people seeing it are significantly lower than if it were on page one.
Traffic: This is a numbers game. The more visitors at your website, the better opportunity for you to receive new patient phone calls or emails. Logically, the higher your rankings, the more traffic your site will generate.
How to Improve Rankings and Traffic
Rankings: To move your website(s) up the SERPs pages, you need only to follow Google’s advice. Your website must be built with SEO in mind. The text on the site should also be written for SEO; it must be original, integrate keywords, and feature internal links. Metadata must be written for each page, then placed into the code. The site needs to have Webmaster Tools so that you can determine what Google sees when it indexes your website. Does the search engine see all pages? Did it run into any hiccups? Webmaster tools will provide important information for your webmaster. In addition to what you do on the website, links from other dental-related or locally-based business websites will help rankings. From there, expanding your reach on Google is the next step. This requires a lot of copywriting and interaction. Blogs, social networking, articles, press releases, and comments on other blogs (with links back to your site) all feed good SEO, and ultimately, rankings.
Traffic: As previously mentioned, page-one Google rankings will naturally bring your website more traffic. However, aside from search engines and SEO, you should publicize your website address in all print marketing, collateral, and on your office door or signage. Also invest some time in your listings. Make certain that your Google Places listing is claimed and completed. Consider free listings, like those of Yelp!, Merchant Circle, Kudzu, and Topix. Claiming and completing your profile on these listing sites will take some time, but the more you invest, the better results you’ll see. A new tactic on the scene is the featuring of your photo next to your Google SERP listings. This blog explains how to set up your Google+ profile and link it to your website, which will allow your photo to show up next to Google results attributed to you.
Dental Consultants Specializing in Internet Marketing
To discuss your dental website content, call MDPM Consulting today at 972-781-8861 or email us. We offer complete branding consulting, from assisting dentists with a vision, mission, practice name, and tagline to creating a logo, website, and print materials for use on- and off-line.