SEO for Dentists: Google Cracks Down on Black Hatters

If you’ve been trying to learn more about SEO for dental marketing, you might have noticed how search engines’ algorithms are updated and changed frequently.  On April 24, Google rolled out another set of algorithm changes to crack down on black hat SEO tactics. As a dentist, you might have been approached by an SEO company promising big results in a short period of time. Your friends at Modern Dental Practice Marketing explain the latest SEO changes that may affect dental websites and how black hat tactics may harm your dental marketing strategy.

Google’s Focus

Google is the most trusted search engine in the world. You have probably used Google yourself to look up an address, a concert date, or to read reviews on a new restaurant in your city. To maintain their reliability and popularity, Google must understand what web users want and deliver relevant results. This latest change in Google’s algorithm will target three types of websites: websites that spin content, websites that overuse keywords, and websites that link to irrelevant information.

Dental Websites and Content

In the past, web designers would build dental websites and fill the pages with stock, unoriginal content. Some SEO companies would even “spin” stock content. Content “spinning” involves rearranging unoriginal content in an attempt to trick Google. Fortunately, for the SEO good guys, Google’s algorithms are advanced enough to detect content spinning. To stay in Google’s good graces, MDPM strongly encourages dentists to hire dental writers. A dental website with original content stands a much better chance of achieving high rankings with Google.

Overusing Keywords in Dental Websites

You’ve probably heard the old adage that “too much of a good thing is bad”. This cliché certainly rings true for dental website keywords. SEO companies sometimes overuse keywords thinking it will attract Google’s attention. In reality, overusing keywords sends a red flag to Google’s indexing spiders. As Google becomes more sophisticated, websites that overuse keywords will be overlooked or worse—black listed.

Links and Dental Websites

Good dental writers and dental marketers understand the importance of links. Placing links throughout your website to other relevant pages is an important part of SEO for dentists. However, many SEO companies place irrelevant links throughout websites to trick search engines. Dentist websites and dental blogs should only place links to relevant material. Dental writers that understand SEO will also cite studies and research with links, too for credibility.

If you’re confused by the latest SEO changes or if you’re in need of a dental website, contact Jill at (972) 781-8861 or e-mail us at info@moderndentalmarketing.com. We build websites for dentists, monitor SEO for dentists, and posses a creative team of dental copywriters and website designers.