Demystifying SEO Hype: What Dentists Need to Know

Every few months, SEO technicians will squabble over the latest search engine algorithm changes or spiral into a frenzy over anticipated SEO changes. For outsiders to the SEO world, these inconsistencies among SEO techies probably seem complicated and confusing. Many SEO companies target medical professionals and dentists for sales. You may have even met with SEO sales representatives for a consultation. If you’re feeling overwhelmed by what you’ve been told, allow Modern Dental Practice Marketing to set the record straight; SEO is not as complicated as techies and big SEO firms would like to make it seem.

The Basics of SEO

The goal of optimizing a dental website, blog, or microsite is to impress search engines like Google, Yahoo!, and Bing. Search engines—especially Google—index websites for relevance and originality. Google and other popular search engines determine a website’s value and relevance by using complicated algorithms. Indexing spiders will scan each page of your website for specific things such as keywords and freshly updated information.


Properly placed keywords assist indexing spiders with determining the purpose of your website. Keywords also bring traffic to your site. A keyword or series of keywords is a popular string used by Internet users. For example, a web user looking for a dentist won’t search for your name. Instead they may search for something like “Los Angeles dentist”. An optimized website should contain important keywords throughout the copy and headings. On the other hand, dentists should know that overusing keywords can hurt SEO. Unlike some SEO companies, dental writers at MDPM understand the delicate balance between using the proper amount of keywords and overkill.

Blogs and Website Copy

The first and most important thing that dentists need to know about website copy and blogging is that it MUST be original. The content on all of your sites cannot be found anywhere else on the Internet. Another important factor with achieving high SEO rankings is routinely updating information. With a dental blog, you can achieve this concept very easily. A blog, with properly placed keywords and fresh content, conveys your seriousness and longevity to search engine indexing spiders.

By following these basic principles of keyword density and fresh, original content, over time any dental website will see SEO improvement. Stay tuned for more SEO education later this week. If you need SEO expertise or dental copywriting, feel free to give Jill a call at (972) 781-8861 or e-mail MDPM at