Search Engine Optimization (SEO) and Internet Marketing principles are driven by Internet user behavior. Did you know that over 75% of people in the United States use the Internet? Since the dawn of widespread Internet use, people have become accustomed to having a wealth of information at their fingertips. With just a few keystrokes into a search engine, a person could learn anything from a congressman’s voting record to which local restaurant serves the best steaks. For dentists, SEO and internet marketing provides a competitive advantage over local colleagues who lack a web presence. To fully reap the benefits of online marketing and SEO, a dentist must understand Internet user behavior.
The Basics of Internet User Behavior
- It should be no surprise that Internet users want information. When a person types a phrase into a search engine, they are normally looking for something very specific. Internet users will quickly leave a web page if it fails to deliver they information they want. For this reason, keywords and tags related to original content on your dental website are very important.
- Internet users respond favorably to factual information. When writing a blog, website, or a social media post, keep in mind that people are captivated by tips, facts, and interesting information. Citing statistics and studies is an excellent way to grab a reader’s attention.
- Information should be short, simple, and to the point. Internet users have short attention spans and typically scan web pages. They like to cut right to the chase. Dental websites and blogs should compartmentalize information by subject and cut out any filler.
- When using search engines, most Internet users stop after the third page of results. Web users trust that the first page of results is the most relevant to their search string. A dentist with an active blog and properly written website should appear on the first page of search engine results.
Understanding internet user behavior will drive traffic to your websites and reach your target audience. Many dentists do not have the time to write dental blogs, build dental websites, or manage their online reputation. Fortunately, Modern Dental Practice Marketing offers comprehensive online marketing just for dentists. For expert advice on dental marketing, contact Jill at (972) 781-8861.