Consider search engines the new yellow pages. Imagine this: you just moved to a new town and are unfamiliar with your surroundings. How will you find a family doctor or a general dentist? More than likely, you would type what you are looking for along with your location into Google or another search engine. Now that many people have smart phones, they may search for answers to questions concerning oral health problems or a specific dental service while they are on the go. Maintaining a blog with regularly updated, original content will increase your web presence and drive traffic to your websites.
Blogging Impresses Google
Google is the most used search engine in the world. When Internet users type keywords into a search engine, they expect relevant and informative results. To produce the results that Internet users want, Google indexes every web page for its value pertaining to particular keywords. Using advanced algorithms, Google will judge your content based on its originality and whether it is up to date. Well-written blogs provide search engines exactly what they want—new information and original content. Your goal is to appear at the top of the first page of search engine results. The higher your dental blog ranks for targeted keyword phrases, the more traffic you can expect on your site.
Blogging Allows for Strategic Marketing
Are you one of many competing dentists in your area that offers cosmetic dentistry? Are your patients more familiar with your preventive dental services than the cosmetic procedures you offer? An active dental blog is the perfect way to showcase your services to search engines and potential patients! Your blog posts should be peppered with important keywords such as smile makeover, teeth whitening, and porcelain veneers along with your location and five to six neighboring cities. As you accumulate blog posts dedicated to certain dental services, your page rank will quickly rise to the top.
Blogging conveys your seriousness to search engine indexing spiders while also branding your dental practice and services to patients in your area. If a blog seems like a time-consuming or intimidating task, contact the SEO experts at Modern Dental Practice Marketing! Our team of creative web designers and experienced copywriters will build an impeccable web presence that will help you develop a competitive edge against your competition. To discuss your SEO needs, email us or contact Jill at (972) 781-8861.