We’ve discussed logos, branding, websites, and blogs — as well as search engine optimization for dental offices — here on the MDPM blog. I want to tell you how all of this fits together. We’re going to use a client whose website will go live in the next week, Dr. Ron Kaminer of Long Island, NY.
Dr. Kaminer has an awesome reputation as a leader in dental technology. He evaluates new products for many dental product and technology manufacturers, and he’s well versed in the use of dental lasers for both hard and soft tissue applications. Dr. Kaminer has been a featured writer for many industry journals, and he speaks internationally on dental technology. We are proud to work with him and his two offices.
When Dr. Kaminer came to MDPM, he needed a complete overhaul on his branding. Like many dentists, he had used acquaintances to work on logo ideas and marketing concepts, but he wasn’t thrilled with the results. To start his re-branding process, we created a series of logo concepts, then worked back and forth with him to polish a final logo that truly reflects his state-of-the-art practice, Smiles by Design.
From there, we provided a layout for business cards. We then built his blog and began posting regularly, linking back to his existing website to foster a greater reputation with Google and other search engines. We also worked on his social networking pages so that they could be “out there,” ready to serve him when his new site goes live.
After an interview call regarding his philosophy, vision for his site, and clinical services, the MDPM graphic designer went to work on a few comps, and the copywriters composed his website content. In the mean time, Dr. Kaminer produced a video tour of his office to incorporate on the blog, website, and a YouTube page.
Today, everything is coming together, and we are in the last steps of making his new website live.
For some dentists, this rebranding and Internet marketing process takes only a month or two, and for others, it takes many months. At MDPM, we’re here to work at the pace our clients feel comfortable, providing timely responses and exceptional ideas. If you’d like to discuss a rebrand for your dental office, call Jill at 972-781-8861 today.