Internet Marketing for Dentists: How Google Works

Remember Encyclopedia Britannica? The multi-volume set used to be sold by door-to-door salesmen. Your parents may have invested a small fortune in a complete set of leather-bound encyclopedias to provide an amazing resource for you and your siblings. A set of encyclopedias displayed in the living room also told house guests that your family valued knowledge.

Today, instead of Encyclopedia Britannica, we have the Internet. Think of Google as the encyclopedia for the Internet age. Now kids conduct research for essays online, not on the pages of an ink-and-paper encyclopedia.

Google owns 98% of the search engine market, so one might say that the company is doing very well. This tells us, people want information today just like they did when Encyclopedia Britannica was the main resource. Now, however, families and school kids don’t have to pay for the information they need. Instead, Google provides all kinds of information for free.

But the information Google offers isn’t limited to what was in Encyclopedia Britannica. Google provides information on virtually any topic you could fathom. In fact, Google has become the modern phone book – the way consumers find products and services.

Bottom line is, people use Google to find local dentists.

Getting on board with Google
If you want to contribute content to the Encyclopedia Google (figuratively), all you have to do is put content on the Internet. You can have a website, blog, publish articles and press releases, contribute to other blogs and websites, advertise on Living Social or Groupon… the opportunities for publishing your message online are vast.

If you want your practice to be found by Google searchers, you must base your content on an SEO strategy. SEO stands for search engine optimization. Google provides tips and advice for creating content that will compete and, ultimately, rank high on search engine results pages. The primary component, according to Google, for an effective SEO strategy is original content. What is original content? It’s text that does not appear anywhere else on the Internet. In short, your website, blog, articles, etc. should be completely original.

Other SEO components include but are not limited to: incoming links, internal links, keyword selection and use, longevity of domain, longevity of website, frequency of posts/new information, number of quality of websites where your information is listed, completing your Google Places page, actively participating in social networking, creating and leveraging original photos and videos.

How patients find a dentist’s website
The closer to the top of page one, the more likely search results will attract website visitors. The more people who find your information on Google SERPS and visit your website, the more likely you’ll acquire new patients form your SEO efforts.

If you need a website, want to start blogging, or are ready to revamp your online image, call Modern Dental Practice Marketing  at 972-781-8861 today.