There is no shortcut: to get the most out of your blog, you have to post original, SEO content every day.
As with most Internet marketing efforts, you can do it yourself. You can certainly write your own blog posts. However, the dental copywriters at MDPM are here to pick up the slack for you. If you have no time to post, we’ll write all of your blogs. If you have time to post a blog once in a while, just email it to us, and we’ll optimize it for search, add a photo, edit, and post it for you. If you want to login to your blog and post at will, that’s okay, too.
TIP: Blogs should feature primary and secondary headings, H1s and H2s.
For some dentists, we post a blog once a week. While this is better than not blogging at all, posting once a week is not ideal. In tests, we have seen blog traffic double and triple when daily posting is implemented – and the traffic jump occurs inside 30 days. More traffic translates into more potential new patients.
TIP: Blogs should feature targeted keywords, as well as metadata for search engines other than Google.
Design & Imagery
In addition to posting regularly, a dentist’s blog needs to be visually appealing. The template or design of the blogsite should be in line with your main dental practice website. Your logo should be prominently featured. Each blog post needs a photo, whether stock or original.
TIP: Images should feature ALT image tags for search.
Within the text of your blog, hyperlinks on keywords should direct readers (and search engine spiders) to related dental content on your main website, your other microsites or blogsites, your other blog posts, and external websites (open in new window). You can also incorporate a widget or page to feature links to websites you recommend. Be sure to link swap with businesses you feature on your site! You deserve the benefit of reciprocal links.
TIP: Links should be on keywords, and they should feature descriptions.
Blogging is part of social networking, even though most dentist blogs don’t have much reader interaction (comments). To make your blog part of a larger social networking plan, use an RSS feed plugin to deliver your blog posts to business pages on Facebook, Twitter, Google Plus, LinkedIn, and any other networks to which you subscribe.
Tip: Comment on your own social networking posts to promote more interactivity with fans.