Let’s Revisit Online Reviews for Dentists

This week, I helped a client respond to a bad review on Google Places. You see, if you get a bad review, YOU can’t take it down. Only the author can remove it. If you don’t know who the author is, you can’t even address the complaint. Fortunately, if the negative review is on Google Places, you can claim your listing, then respond as the owner. This allows visitors to your Google Places page to see that you’re trying to address the person’s concern. An appeal from you might be something like, I’m sorry you had a bad experience. I’d like to invite you to call me personally to discuss the issue.

So, if you’re setting yourself up for possible negative reviews, why on earth would you get involved by inviting online reviews in the first place? Because statistics show, positive online reviews can help your business. Also, those reviews are indexed by search engines, which helps your overall SEO strategy. Another issue is, people are going to review your business whether you like it or not. You can ignore it, but potential patients won’t.

Still not sure? Here is a synopsis of some interesting statistics from BrightLocal.

Why you need online recommendations:

  • 70% of locals use the web to find a local company
  • 67% of locals read online reviews about local businesses
  • 49% are more likely to do business with a company that has good online reviews
  • These folks like to read about 10 reviews before making the call
  • 51% say reliability is the main factor in choosing a business

How to get customers to give you recommendations:

  • Reliability
  • Friendliness
  • Value for Expense
  • Special offers (to send to friends)
  • Benefit to the referrer (not allowed in all states)

Who can help you with this? Why, MDPM of course! We can’t make people review your practice, but we can help you implement a strategy to promote online reviews. Call or email me, Jill Duty, at 972-781-8861 if you’d like to discuss online reviews, blogging, and Internet marketing for your dental practice.