If you don’t know how to use blogging software, like WordPress or Blogger…
These are the most popular free blogging tools. WordPress actually has two options, wordpress.com and wordpress.org. The .com allows hosting with WordPress. Customization is somewhat limited. The .org version allows more customization and access to the code, as well as hosting on an outside server. At MDPM, we prefer WordPress.org, even though Blogger is owned by Google. WordPress seems to offer more customization and flexibility overall.
Using Blogger or WordPress is not hard, but it will take some time to learn your way around. The same is true of learning any software. Both blog tools offer limited support, FAQs, forums, and you can find tips and information on Google or YouTube. You can learn how to create, optimize, and maintain an excellent blog. But, if you don’t have the time or inclination to become a blogger, call MDPM. Our primary purpose is to build and maintain blogs for dentists. Sure, we design awesome websites and know our way around SEO, but blogging was the first service we offered, and we hold it near and dear to our hearts!
If you don’t know how to use a blog in your marketing strategy…
Again, you’re a dentist, so of course you can learn how to leverage your blog in marketing your practice. The best formula involves a balance of interesting, search-friendly text, appealing photos, and plugins and widgets that maximize user interaction and SEO. A few important considerations: everything online, text, images, audio, and video, has a copyright. You absolutely cannot swipe content and use it as your own. The text on your blog should be original, written from your experience and perspective. The photos should be your original pictures or images you purchase from a photo site, like Getty Images.
Other than that, you can learn just about everything you need to know about blogging right here on the MDPM blogsite. Just subscribe to receive blogs by email – over in the right column.
If you have other blogging questions, call us at 972-781-8861. Or you can just leave a comment on our Facebook page.