What is a Blog?

“Blog” is short for “web log.” About 15 years ago, the term was coined to represent people who journaled online. This is an explanation about the History of Blogging from Wikipedia.com:

The modern blog evolved from the online diary, where people would keep a running account of their personal lives. Most such writers called themselves diarists, journalists, or journalers. A few called themselves “escribitionists“.

Over time, blogging has morphed from a personal journaling activity to a low-investment, high-return marketing practice. From huge companies like IBM to small mom-and-pop shops, businesses are blogging. In the next few blog posts, we’ll review why blogs are beneficial in business.

For now, I want to explain what dental blogging entails. You, someone on your team, a freelance writer, or a dental copywriter from MDPM can post blogs for your dental office. The content may range from down-home information, like patient graduations and birthday wishes, to patient education. Blogs should be short and informative, concise, and easy to read. They should include color photos or illustrations, as well as links to related online information. Not only does Google appreciate and reward original, informative blog posts, but patients also appreciate well written blogs about health and community issues.

Over time, blogs build up, and you’ll find that your blogsite has hundreds of pages of content. This many blogs can quickly get out of hand, so categorized them by date and topic, starting day one. WordPress offers automated solutions for organizing and archiving blogs.

A dentist who blogs should set aside about 30 minutes a week, minimum, to work on a post. One post a week is sufficient. There is an initial investment of learning how to 1) build a blog, 2) use WordPress or Blogger, and 3) write interesting, informative, optimized blog posts. We’ll cover writing tips in future blogs, so be sure to subscribe to the MDPM blog in our right sidebar.

If you need help building your blog and/or creating posts and maintaining your blog, call MDPM today at 972-781-8861 and talk with Jill, our CEO and Business Development Director. You can also click on the green contact button on the right or email info@moderndentalmarketing.com.