You should know…
- 54% of Americans use the Internet instead of phone books. (ComScore)
- 97% of consumers now use online media to shop locally; 90% of the people surveyed use search engines. (source: Kelsey Group)
This means, potential patients will look for your dental practice online. You need a website and blog with strategic local search optimization.
- 61-90% of local searches result in purchases. (TMP/ComScore)
- 90% of internet searchers won’t look past page one of the results page. (Google)
This means potential patients searching online are serious about spending money. If your website shows up on page one of Google, and it impresses the potential patient, you could earn the business.
- 80% of budgets are spent within 50 miles of the home. (DMA)
- 73% of online activity is related to local content. (Google)
This means that your website, blog, and other online marketing efforts must be locally targeted. You may have a handful of patients from out of the country, but most of your patients are locals.
- 85% of local Internet searchers will follow up with a phone call or visit to the listing that stands out best online. (ComScore)
This means, your website should stand out among your peers’ sites. Regularly updated content, as on a blog, along with videos, quizzes, articles, and interesting text and photos, will set your website above the rest.
Also, your staff must be ready for new patients. Make sure your front office team has great phone skills, and be sure that someone competent is returning emails when inquiries are made. If you have a blog, someone should monitor comments. People will ask for direct content and even leave their phone number on a blog comment.
Local Internet search marketing is a subgroup of Internet search marketing. It focuses on businesses who target local clients, or in the case of a doctor, patients. The elements considered for local marketing online include these and others strategies:
- Local towns, cities, and regions in keyword selection
- Strategic search engine optimization
- Blogging and commenting on blogs
- Use of free profile in Google Places
- Participation in local listings, like Merchant Circle
- Backlinks from related local businesses (referral sources, like doctors and sleep labs, as well as health food stores, gyms, etc.)
How can you establish Internet marketing that will impress potential patients? We’ll tell you tomorrow, so sign up for email alerts (on the right), or come back and see us tomorrow.