Powerhouse Blog Techniques for Dental Practice Marketing

A client emailed me yesterday to say that she heard experts talking about SEO on a radio show. She thought it was interesting that what she heard on the show was what we’d told her about her MDPM blogsite. In short, Google appreciates and rewards blogs that are done well. A blog done well has regular posts, at least once a week but up to five times a week, and the posts have original content, good information, and are rich in SEO principals, like keywords and links.

But are blog experts and SEO gurus telling the truth?

Here are some facts… case studies, if you will. These are true cases in which MDPM clients have found a blog to be a powerhouse for their Internet marketing. We aren’t using real client names here because when someone is rocking the Google universe, he does not want his secrets to success revealed.

Dr. Adams finds the first page: This doctor came to MDPM with a nice custom website that he did not want changed. We built a WordPress blog that complemented his website’s design and was consistent with his brand. After keyword discussion and research, the MDPM bloggers began posting once a week for Dr. Adams. In addition, we rewrote his website text, expanding it and implementing solid SEO writing strategies. We left the website design alone. After 30 days, his Google rankings were dramatically impacted. For one keyword term, he ranked 60th place in organic listings when blog went live. One month later, he ranked 4th for the same term. For another keyword phrase, his ranking went from 81st to 6th in the same time period. For keywords he ranked 4th, 5th, and 6th for, he now ranks, 1st, 2nd, and 3rd. Why? Because Google wants well optimized, original content on websites blogs, and with MDPM, he has that. The proof is in the pudding.

Dr. Barthold achieves multiple first-page listings: This doctor had a website when he came to MDPM. The site did not have poor rankings, but it was not topping the listings for keywords the dentist thought were important. Because his website had original, SEO-friendly text, we created two blogs focused on the primary services the dentist wanted to increase in his practice. Each blog complemented the dental practice’s brand, but they were different and unique, as well. You may have heard this strategy referred to as using microsites. Once a week, we posted original, optimized blogs on both blogsites. This doctor has been with MDPM for about 6 months. Today, he comes up, sometimes 5 or 6 times, for his targeted keywords on page one of Google. Success!

Data is great – but without regular, dedicated follow up, it does no one any good.

We know that our blogsites and SEO for dentists is working because each month, our clients’ Google rankings are reviewed thoroughly — for both their website and blog (if they are hosted by us). We don’t rely solely on software for these reviews. We get our hands dirty! While Google Analytics can tell us a lot about traffic and keywords, it does not show us everything we want to know about where clients rank for various keywords. There is software out there to pull the data, but we’ve found that by personally researching and studying our clients’ Google rankings, we can know what’s going on and then implement effective strategies for improvement.

Our SEO data, for traffic and rankings, is reviewed by our dental copywriters. Strategies are put into place each month, and we stay on top of the whole business of SEO. And as you can tell by the case studies, our tactics work.

If you want to see real, true success from your Internet marketing, put your dental practice website and blog in the hands of experts who will invest time, energy, and effort for your success. Call MDPM today and speak with Jill: 972-781-8861 or email info@moderndentalmarketing.com.