On their way to the pros, athletes invest in training. They work hard to stay in shape and improve strength, endurance, and skills. All that sweat and effort would go to waste if they didn’t show their talents to scouts. Those that want to go pro create videos to send to recruiters. These videos convey the athlete’s abilities and dedication to decision makers in the industry.
Like an athlete, you’ve invested in training, and you’ve also invested in the tools, technology, and staff to provide top notch dental care to your patients. A custom dental website is the equivalent of an athlete’s recruitment video. It will show the decision makers, your potential patients, what you’re made of and whether you have what it takes to deliver the quality care and comfortable experience they’re looking for from a dentist.
Each year, your dental practice evolves. Your skills improve; the technology, products, and procedures you offer patients evolve; your staff either gains more experience or moves on, and you bring in new team members. Your dental website is the most important part of your marketing efforts. Without a great website, you can’t capture the attention and interest of the patients you want to serve.
What does your website look like? Is it time for a makeover? If you aren’t sure, ask an expert. At Modern Dental Practice Marketing, we build custom dental websites and blogs that capture the interest of our client dentists’ target audience. However, when a dentist’s website looks good and performs well, we don’t recommend a makeover. Our goal is to build a useful and necessary marketing strategy for our clients — something they can believe in and benefit from. Often, a custom dental website is the obvious starting point – the wisest initial investment. Sometimes a website only needs new copywriting for search engine optimization. Sometimes a website just needs videos, social networking links, and some flash animation to make it stand out. And sometimes, it’s best to start with a new dental practice logo and brand, then move on to developing a custom website and Internet marketing plan.
When you call MDPM, Jill, our business development director, will assess your dental marketing strategy from the inside out. She and our team of marketing experts will investigate your overall online presence: website, blog, social profiles, local listings, mention on other sites (articles and press releases), and incoming links. We’ll also review your Google rankings and see which keywords your practice ranks high for, in comparison to the terms you’d like to master. Then Jill will provide you with a dental marketing consultation to present opportunities for improvement.
After a comprehensive consultation like this, which we do not charge for, you’ll know for certain if you need a custom dental website, tweaks to your current site, or supplemental tools, like a blog or microsite.
Call 972-781-8861 today for your complimentary Internet marketing consultation. MDPM has a long list of very pleased client dentists who’ve upped their game through targeted, strategic Internet marketing. This could be a game changer for the future of your dental practice.
Sign up for our newsletter here, and you’ll receive seasonal tips and strategies to improve your online presence.