What will a blog do for you?
I can’t tell you what any old blog will do for you, because the results depend upon many factors, including how often you blog, your keywords and SEO, backlinks and comments, social networking interaction, and the quality of your blogs.
I can, however, tell you what a Modern Dental Practice Marketing blog will do for you. It will:
- Get You More New Patients…The Right New Patients
- Define Your Image in Your Community & Online
- Increase Your Return on Investment from Internet Marketing Investment
How do we know this? Because MDPM was built on a blog. The website where this blog post resides, www.moderndentalmarketing.com, is the foundation for our significant growth. Likewise, our client dentists consistently tell us that they’re getting referrals from their MDPM blog or website. Also, we regularly assess our clients’ Google Analytics, so we know how many people are visiting a blog or website, where the people live, and which pages or posts they’re reading. We can see where to make changes for greater effectiveness.
I’m Jill Duty, and I’ve been a writer for over a decade. I worked as Director of Copywriting for a dental website firm for four years, and I’ve been the editor of a successful dental news website. Now I’m a partner at Modern Dental Practice Marketing. I tell you this so that you can know, I understand dentistry. I know what’s going on in the industry. I understand dental procedures, as well as dental patients. All of this knowledge, I impart on my team of talented dental copywriters.
In addition, I understand search engine optimization, and I stay on top of the latest initiatives from Google. For instance, metatags are not as important as they once were. If you want to rank high on search engines, according to Google Caffeine (launched in April, 2010), you need to associate your dental practice with news on the Internet. Blogs are considered news. Thus, you need a dental blog.
At MDPM, we have a global view of dental marketing. Instead of focusing on merely writing and posting blogs, we get involved with our client dentists’ branding and overall marketing strategy. Understanding your office’s unique goals helps my team develop the right kind of blogs, and the right image, for your practice. We use proven techniques in copywriting and graphic design to draw a defined target market.
Here’s an example: Let’s say that you don’t see children, you want to focus on big restorative cases, and you place dental implants. Your office has been in a suburb of San Francisco for 20 years. You have a website, you advertise in a local health magazine, and you depend on word-of-mouth referrals for most of your new patients. This marketing strategy isn’t bringing you enough new patients to thrive and grow as you would like.
From this information, and of course with more conversation, I would begin to see that we need to target baby boomers in and around your community. We need to get involved with Facebook and make sure that your website, blog, and Facebook links are published in your magazine advertisements. Then, we need to create a blog website that appeals to our target audience, post baby-boomer -appropriate blogs once or twice each week, and build a fan base on Facebook. From there, the sky’s the limit.
If you’d like to talk with Jill or me about your dental marketing plan, or if you’re ready to get on board with a dental blog, call 972-781-8861 today. You can also email firstname.lastname@example.org, if you prefer.