A dental website will be the center of your marketing strategy. In addition to bringing you patients through good search engine placement, your dental website provides new patients with essential information like a map to your practice, registration forms, the doctor’s name and contact information, your office hours, and patient education about services you provide. A website will also qualify your patients, reducing the potential for new patients with problems you cannot address. For instance, if your office is truly fee for service, your website should explain this policy, professionally and compassionately. If you do not see children, again, your website should say so. In short, your website is a giant advertisement for your dental practice.
When Should a Dentist Get a Website?
This question is a little different than, Do I need a website? Here I want to address the best time to begin working on your dental practice website. Whether you’re a new dentist, a dentist who has never had a website, or a dentist who wants to update or rebrand his practice, this article will shed insight on the proper timeline.
You will be ready for a website once you:
- Have a location (address and phone number)
- Have a logo (MDPM offers logo design & branding)
- Know who the dentist will be (refers to management companies)
- Know what services your practice will offer (should be able to define target audience)
How Much Does a Dental Practice Website Cost?
Depending on whether you want an all-custom, template, or blog website, the costs vary. Generally speaking, a website that looks professional and contemporary, and also ranks well on search engines, will cost between $1000-$5000. Some website companies charge more, some less. The best advice I have regarding the cost of a dental website is that you should know what you’re paying for. Don’t assume that because something costs more, it’s better. While that’s true in many situations, it’s not necessarily the case with Internet marketing. In addition to your initial investment, you will pay a monthly fee for hosting, support, and (possibly) blogging. If you do not know a lot about Internet marketing, be sure that you choose a very responsive website company.
How Long Should It Take to Get a Dental Website Working?
In theory, if a graphic designer, copywriter, and developer work together like a well oiled machine, and you provide all the necessary feedback, photos, forms, and other assets, your website may go live in as little as two weeks. In most cases, the back-and-forth of the creative process, as you communicate with your designer, copywriter, and developer, will take longer than a few weeks. I’ve personally had websites go live inside one week, but I’ve also seen the process drag on for months, and in rare cases, years.
What Else Do I Need to Know?
Being an educated consumer is wise. I recommend you sign up for the MDPM newsletter and email alerts (in the right sidebar). If you have specific questions or would like a complimentary marketing analysis, call Jill at Modern Dental Practice Marketing, 972-781-8861. She’ll be happy to answer all of your questions and set you on the road to a successful and profitable dental website.