SEO is short for search engine optimization, which is a strategy to make your website rank high on search engine results pages (SERPs). Most SEO providers look at a website’s rankings on Google to measure success, since Google owns 65% of the search engine market.
Over the past few years, Google and other search engines have developed and matured, and so has online marketing. Whereas meta tags and keyword density percentages were once the forerunners in strategic search engine optimization, now unique, quality text and keyword-rich backlinks are the most effective tactics for boosting a website’s ranking on SERPs.
In my personal experience, I have seen dentists pay for SEO from various companies, and I’ve seen limited results and little or no proof that the SEO company is doing anything at all. This is not always the case. However, if you are spending your hard-earned money on search engine optimization, you deserve results.
At Modern Dental Practice Marketing, we’ve taken a unique approach, a modern approach, to SEO. Instead of employing a team of techies, we’ve employed a team of experienced dental and SEO copywriters that understand search engine optimization and Internet marketing. We build attractive, professional blog websites and stock them with blog posts on a regular schedule. Each blog we compose is keyword- and backlink-rich, clinically accurate, interesting to read, and on-target for our client dentist’s audience.
In April of 2010, Google announced Google Caffeine, a new way of indexing news-worthy content. Since launching Google Caffeine, Internet content has been indexed based on its quality, originality, and timeliness. Blogs, unlike traditional web pages, are considered news by Google. This means, with the new initiative, blogs are indexed with higher priority than web pages. Many other factors are considered: age of domain, backlinks to site, amount of content, keywords, and the list goes on. But, the short of it is, blogs do a dentist well.
For a very reasonable initial setup cost, then a reasonable monthly fee, you can receive completely custom, keyword- and backlink-rich blog posts on a custom-designed blog that reflects your practice brand. (Don’t have a brand? MDPM offers logo design and complete branding services.) Each blog features a full-color photo or illustration, and the blog link is posted to your dental practice’s social networks (Facebook, Twitter, LinkedIn) at no extra cost.
If you’re paying for search engine optimization, don’t be satisfied by a company that claims to implement a magic strategy you can’t see, and they can’t measure or explain. Search engine optimization is not rocket science. Google tells us what works. At MDPM, we bring it all together to get results — increased traffic and new patients — for our client dentists.
Call Jill today at 972-781-8861 to discuss your search engine strategy, and learn how to achieve real value out of your Internet marketing investment.