What is BLOG?
BLOG is a term that is the result of squishing “web log” into one word. I guess four letters is better than six. When blogging first came about, it was a form of online journaling used by individuals. People shared their thoughts on life, daily doings, and opinions in their blog for friends (and strangers) to see. While some individuals still write blogs as a personal journal, we now have social networks. You can share your thoughts, daily doings, and opinions much easier on Facebook – and more people will see what you have to say.
Why should dentists have a blog?
So blogs have evolved, reaching into the business sector quite effectively. Because search engines, like Google, love news, and blogs are counted as news, blogs rank well on search engine results pages (SERPS). In theory, if a blog entry and web page were posted with content of the same quality, with equal keywords, and of the same age, the blog would rank higher. More potential patients would see the blog than the webpage. Furthermore, blogs can include backlinks to other websites. These backlinks are also respected by Google. The more incoming links a website has, the better its Google Ranking. Thus, if your dental practice has a blog that includes hyperlinks to your website, your website will do better on Google SERPs.
What’s involved in creating and maintaining a good dental blog?
You can do it yourself, virtually for free, so the monetary investment can be tiny – like under $20 a year. If you create, maintain, and promote your own dental practice blog, the primary investment will be your time. These tasks aren’t hard, but they take time: secure a domain name, choose a blogging service, determine where your blog will be hosted, pay for hosting (if applicable), choose a template or design your blog’s look, create pages on your blog, add widgets and plug ins (Facebook, Twitter, search bar, RSS subscription, etc.), write and post search engine optimized blogs at least once a week, include links on keywords to promote your primary website, use your own photos or subscribe to a paid photo service (shutterstock.com), place your blog posts on your social networks (Facebook, Twitter, LinkedIn, etc). After this initial investment, you must remember to blog regularly in order to build traffic. If you don’t blog at least once a week, traffic will probably never get momentum, or it will die off. You might also promote your blog by adding a link on your main website, composing and distributing press release, and announcing it to your patients in a newsletter or email blast.
What if I don’t have time to build a blog and write posts?
You could train someone in your office to blog for you, or you could call a company like Modern Dental Practice Marketing. For a very reasonable cost, MDPM will build, promote, and maintain your dental practice blog. Some dentists even use an MDPM dental practice blog as their main website. From creative services, like developing a practice name, logo, and brand, to search engine optimization and custom dental copywriting, MDPM offers everything a new or experienced dentist needs to succeed with online marketing. Call Jill at 972-781-8861 today, and visit MDPM’s Services page for details.