Two sites for your dental practice is better. The second site should be centered around a blog that promotes the dental service you enjoy most.
Why Dentists Benefit from Multiple Websites
Google Caffeine tells us, the more fresh, unique content you have on the web, the better you’ll do on search engines.
Each site is seen as a separate entity by search engines, so your presence on search engines increases overall. It’s like having billboards on three major thoroughfares instead of one. Brand repetition is key in all marketing. On the ‘net, the more search engine presence you have, the more opportunity potential patients have to see your brand.
Each site should focus on a specific set of keywords to make sure that you’re found for precisely what you’re aiming at.
Websites are one of, if not the, most cost-effective marketing opportunity. If your sites are high quality, to both search engines and visitors, and content is fresh and appealing, Internet marketing will be extremely successful for your dental practice.
Because with more sites, you get more visibility on the web, you will, in turn, have a greater opportunity to involve visitors with your practice long-term. Every one of your websites should feature links to your other sites, as well as links to your Facbeook fan page, Twitter page, blog subscription, blog email alerts, and RSS feeds.
What Do Multiple Websites Cost in Money and Time
Here’s the deal. The cost of Internet marketing depends on how much of the work you want to outsource. The effectiveness of internet marketing depends on how much time you – or your Internet marketing company – invests.
The DIY Guy – You have or will make time for Internet marketing. You can manage as many websites and blogs as want – virtually for free. There is a significant learning curve, but many dentists find Internet marketing a great hobby. So you have to decide, what kind of guy (or gal) you are:
The Hand-Off Guy – You have more money than time. That’s when you need to bring an expert on board for help. We, at Modern Dental Practice Marketing, are your experts. We can partner with someone in your front office to keep in touch, and we’ll handle all of your Internet marketing…showcase site, blog site, social networking, press releases, etc. Everything.
The Middle-of-the-Road Guy – You’re busy, but you want to have your thumb on all aspects of your practice. You need a professional team who will work with you to customize an Internet marketing strategy around your needs, wants, and schedule. Not a problem.
Dollars and Sense
Your main website (we call this your showcase site) may cost a few thousand dollars. The investment will prove great ROI over time if you plan for success on the front end. Branding your practice online is imperative. You will need graphic designer, dental copywriter, programmer, and marketing consultant. Sometimes you can find all of these professionals in one place. Like at Modern Dental Practice Marketing. We provide full-service practice branding and custom website design, as well as hosting, support, and search engine optimization.
Your tertiary websites, and blog, should cost less, but monthly maintenance for a blog will be higher if you do not want to write your own posts. At MDPM, we have a special deal, Extreme Internet Presence Package, that includes a multiple-page, blog-focused website, custom content, and 4 to 8 blog posts a month, written and posted on your behalf. This particular package, through the end of 2010, also includes set up and maintenance of a Facebook fan page, as well as listings around the web. The package is $999, then $199 per month. Until January, we’re offering monthly consultations by phone and custom email copy for you to send to your current patients, inviting them to subscribe to your blog and become a Facebook fan.
If you want a more customized service, just let us know. Call 972-781-8861, and let’s chat about your situation. The MDPM team will provide the precise services you need, as well as stellar customer service. Why? Because we’re in the business to make dentists smile!