Some experts say, one look at a logo, and everyone will know what your business offers. That’s simply not true. The golden arches only say “hamburgers” because we’re familiar with the logo. Otherwise, the golden arches would remind us of a monochromatic double rainbow or a couple of mountains in the sun.
However, a logo is important. It will set you apart from other dentists. Now I understand the professional respect that you feel for your peers. But in business, those peers whose offices are near yours–those who cater to the same demographic of patients–are your competitors. It’s a fact. (But we don’t have to tell anyone.) A logo will distinguish you from your competitors.
In my years as a dental copywriter and website consultant, I’ve seen so many dentists avoid branding their practice. They use their name for the practice name, with a little LLP or PC on the end. They choose stock business cards, a website template, and a simple, easy-to-read sign for the front of the office.
This is not branding.
This will not set you apart from other dentists.
This will not create an image that resonates with people.
If you follow this model for branding (or non-branding, really), the idea is, once a patient visits your office, he or she will find your service and clinical treatment exemplary. He or she will then tell all of his or her friends, family, neighbors, acquaintances, and strangers on the street about the glorious dental visit he or she experienced at your hands. And they lived happily ever after.
My question is, how do you get those first few patients in the door? And do you really want to put all of your proverbial eggs in that basket?
Good marketing involves defining your target market, then bombarding them with your presence–not in an obnoxious way, but in a way that makes them think of you every time they hear the word “dentist.”
It all starts with a logo. From there, your website, blog, social media, direct mail, business letterhead, business cards, signage, and print advertisements can evolve. There will be a consistency in your marketing, so people will realize that you are popular, you are everywhere, and you must be darn good for everyone to know about you. That’s branding.
If you read the MDPM blog regularly, you know that I’m Lucy Logic. I approach everything from a step one, two, three philosophy.
First, let’s define “logo.” This noun originated in, 1937 and is thought to be a shortened version of “logogram,” which means a symbol that represents a word. Logogram originated in 1840. The word dates way back to ancient Greece. The word “logos” means “word” and “gram” means “what is written.” There’s your history lesson for the day.
Now step back into September of 2010. If you don’t have a logo, don’t like your logo, or are ready to freshen up your practice’s image, give me a call. At MDPM, we create original logos that truly and effectively represent businesses.
In a short interview, we’ll talk about the colors, shapes, and ideas that represent your practice philosophy and mission. Many business owners choose to incorporate their company name into the logo design for certain recognition. It’s a good idea.
We’ll also chat about your personal preferences for design, your target market, and the services you want to be known for. This information will help us determine a few directions for your logo concepts. We’ll provide 8 to 10 concepts to start, then narrow them down and tweak them as we work with you to find the perfect logo for your practice.
Once we determine the final design, we will recreate the logo in various formats and provide you with files that can be used for print or online publication.
The entire process takes about a week.
Call MDPM today at 972-781-8861, talk to me, Jill, and we’ll get your practice rolling toward a memorable brand and profitable marketing program. Are you smiling yet?